The Top Line: BUY! We are fans of Phlur’s Ameline fragrance! While certainly more of a ‘splurge’ purchase, we think there’s a genuine quality of ingredients that translate to a better perfume here. We appreciate their clean ingredients, packaging, and their commitment to giving back.

The Breakdown:

• Cost & Products: $96 for 50mL, or 6-12 months of wear

• How ‘Clean’ Is This? Clean ingredients, and no Parabens, phthalates, BHT, phenoxyethanol and nitro or polycyclic musks.

• Packaging: 20% recycled glass bottles, 100% recycled cardboard packaging.

• Purchasing & Shipping: We purchased on Phlur.com. Great experience.

• Note: Also available on Amazon

• What’s Your Impact? Phlur perfumes exclude all harmful ingredients—minimizing skin irritants and no unnecessary additives. All ingredients are responsibly sourced.

The Experience

Context: We have generally used simple scents based on essential oils as we don’t love the overly sweet/flowery department store fragrance brands. We were excited to try Phlur, a fragrance brand that has built their brand on clean ingredients, unisex scents, and marketing that’s about the ingredients rather than selling sex.

• The shopping experience is awesome. Clear indications on the site about the scent notes, as well as the weight and longevity of the scent! We haven’t seen this before!

• We really really love Ameline—it is addictive! We are finding ourselves go an extra few spritzes each day.

Overall, we are obsessed. Can you tell?

The Cost

There are A LOT of options out there for fragrances, but we thought we’d compare with some popular mainstream brands, as well as some other ‘clean’ scents:

Money Report: Phlur’s pricing is in the range against other luxury fragrances, clean and otherwise.

The Good:

✔ The scent is seriously addictive

✔ Fantastic site experience — we have never seen a fragrance site that told how heavy the scent was, or how long it might last

✔ Beautiful, recyclable Packaging

✔ Sensitive skin friendly

✔ Hypoallergenic, cruelty-free, vegan

✔ Sustainably sourced and packaged with recycled materials

✔ No parabens, phthalates, BHT, phenoxyethanol and nitro or polycyclic musks

The Bad:

✗ Really nothing that we came across!

Our Recommendation: BUY! We are fans of Phlur’s Ameline fragrance! While certainly more of a ‘splurge’ purchase, we think there’s a genuine quality of ingredients that translate to a better perfume here. We appreciate their clean ingredients, packaging, and their commitment to giving back.

We're on a mission to reduce our personal carbon footprint with small, hopefully easy, changes in our home to fight against climate change. This means we're looking for products that may be all natural, ideally zero waste, reusable or compostable -- while still being affordable!